Rebranding project for Paysimplex, a company that focuses on Mobility.
With a new brand repositioning strategy Paysimplex earned a new communication universe, especially in the digital channels where its presence is most important. Inspiring Mobility is the new signature, which translates a new concept of mobility, through a new graphic identity and communication line. The new Paysimplex app was adapted to the new brand design, with a new user interface, leading to an improved user experience.